Because-Of-A-Cause (Provide A Strong Sense Of Purpose)
Take an hour or so and get out of your office. Go look at what your people are doing...day in, day out, year after repetitive year. What you’ll see are big people in little assignments—people grinding away at jobs that are far too small for their spirits.
So what happens? Their souls sleep on the job, drugged by the monotony or lack of meaning. Commitment doesn’t have a crying chance.
Give these same people a “cause,” though, and watch the place come alive. Folks who are fired up by causes are energized. They put their hearts into their work. They “buy in” to change. Here’s the simple fact:...