Change Naturally Creates An Information Vacuum
Somebody once said, “The more unpleasant the message, the more effort should go into communicating it.” This point is worth keeping in mind as you’re trying to push change.
Most major change initiatives run into public relations problems rather quickly. People see and hear things that disturb them. They’re disappointed by all the problems that always seem to arrive well ahead of the successes. As usual, bad news drives good news away, so people disregard much of that which actually represents progress.
Communication is the crucial element in keeping the program moving.
As people increasingly question the need for change, you must remind them of the logic behind the effort. When they complain about all the problems, you need to showcase the benefits. If they begin to lose heart,...