Why clips™ ?
- Your audience has a limited mental bandwidth.
- People’s attention span keeps shrinking.
- Organizations are plagued by “information fatigue.”
- Digital, social media, and mobile access are reshaping how we send and receive information.
That’s reality. And your communication needs to change because the world has changed.
Nowadays you need messages that grab attention...entertain...and make the point in a matter of seconds. Otherwise, nobody listens. Nobody remembers. You simply waste money and time. And your messaging fails.
Of course, most of the information flow in your organization is pretty mundane, everyday stuff. If people choose to ignore it, no big deal. If they give it a glance then forget it, so what?
Some Communication Deserves Special Treatment.
On the other hand, a few things really count.
Some information is top priority—it needs to be delivered in such a way that it cuts through the noise, seizes attention, and sticks. Most of all, it needs to capture people’s hearts and minds.
clips™ 60-second videos are engineered like powerful TV ads. They have the muscle to change how people think, feel, and behave.
Amplify and Sustain Your Key Messaging Campaigns
With clips™ .
Organizations are using clips™ videos to—
- Drive major change initiatives
- Support merger integration
- Instill core values
- Motivate the sales force
- Deepen leadership skills
- Shape corporate culture
How do You Want to Use clips™ ?
We can curate PRITCHETT’s extensive video library and design a clips™ series that is themed to your needs and scheduled to run as long as you wish. Our Design & Production team also can develop custom clips™ to fit your unique situation.