Communicate More Demanding Standards Of Performance
Communicate Effectively

Communicate More Demanding Standards Of Performance

Exploit the Instability

It is important not only to survive during the instability created by the merger or acquisition but to thrive on it, to exploit the upheaval. Managers commonly react by attempting to stabilize the organization during the transition, seeking to return things to normal. But this is an impossible task as well as a wasted opportunity. Instead of spending energy on a fruitless pursuit of normalcy, management should use the transition period as an opportunity to make needed changes that may be entirely unrelated to the merger. People are expecting change. The company is in a state of flux anyway. And you can accomplish things that would be far more difficult, if not impossible, under routine circumstances.

In particular, changes that are widely recognized as sorely needed and long overdue can be made concurrent with the integration. Of course, the importance of proposed changes must be weighed against integration initiatives. More often than not, a few changes will have long been recognized as having tremendous financial implications and strategic value. Now is the time to capitalize on...