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The Employee Handbook for Changing Corporate Culture
Price Pritchett, Ph.D.
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“Our rapidly changing world calls for a culture with quicker reflexes.
More speed.
Agility and flexibility.
The future requires a shift to new responses.
It's time to change the way we handle change.”

—Price Pritchett

You are an architect of the corporate culture. You shape it by how you behave. Every single thing you do serves as one more building block in the habit patterns that make up the personality — the culture — of the company.

In time the culture takes on a life of its own. It gains power and influence. And as the habits grow stronger, the culture begins to shape your behavior more and more.

Culture can be very controlling. But powerful as it might be, the culture cannot change without permission from the people.

The problems come when the world changes but the culture can't . . . because people in the organization won't give it a chance.

Today — in our world of high-velocity change — the culture needs your help in order to break its bad habits. You need to teach it better ways to behave. It relies on you to give it a new set of responses that hold more promise for the future.


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Fast History

Change keeps picking up speed. Before the organization can finish getting adjusted to one change, it gets hit with several others. We’re living in a constant period of transition, and the shelf life of our solutions keeps getting shorter. “What works” becomes history in a hurry.

Where is all this change coming from? Well, to begin with, people create change. So let’s look at what’s happening to the head count on Mother Earth.

Human beings have been around for some 6 or 7 million years. It took that long for the population of the earth to reach 6 billion people. But the predictions say that it will take only about 50 years for the next 6 billion people to be here. If people create change — and obviously they do — then we should expect a rapid increase in the rate of change as the population doubles in the next few decades.

This growing crowd of people is armed with another source of change: Technology. And technology feeds on itself. So let’s review what’s happening in the area of science, inventions, and technology in general.

Word has it that more than 80% of our technological inventions occurred from 1900 to 1985. Also, the last 15 years of the twentieth century produced as much technological change as there was in the first 85 years. Don’t think of technological change as something that keeps merely adding up — think of it as multiplying on a daily basis.

Still another source of change is knowledge. Information. According to the book, Information Anxiety, the fund of information available to us doubles every five years. Some say it’s doubling every two years!

More people, more tools, more knowledge. And here’s the bottom line: Maybe you think you’ve seen a lot of change lately, but you haven’t seen anything yet. The future promises us more change than we’ve ever experienced before, and it will come at us faster and faster. The question is, will we give our culture permission to change such that the organization can survive in a world of fast history?

Change has no conscience. Doesn’t play favorites. Takes no prisoners. And change ruthlessly destroys organizations with cultures that don’t adapt. Just look around — it’s happening to companies everywhere.

In years past we could get by with a slower response time. Change didn’t move as fast back then. Competition wasn’t as stiff. Also, the world gave us more room for recovery. There was enough space between major change events for people to catch their breath and collect their senses. Many of the “normal” human reactions to the stress of change worked okay. Our old culture could cope. But those days belong in the history books now.

A world of high-velocity change calls for radical shifts in behavior. Specifically, we must think differently. Reorder our priorities. Develop faster reflexes. Give the culture an entirely new set of responses.

We can’t afford to ignore change and just do what comes naturally. We must face reality and do what works.

“There’s no off-season anymore.”

—Nolan Ryan, Former Texas Rangers’ pitcher and world record holder for no-hitters, in a commercial for Advil


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