"He Not Busy Being Born Is Busy Dying" - Bob Dylan
Step 7: Operate at the 4th Level of Change

"He Not Busy Being Born Is Busy Dying" - Bob Dylan

For most organizations, inventiveness is an acquired taste. Innovation is a cultural attribute they have to cultivate. But if we’re not aggressively managing toward innovation, we’re managing the organization toward extinction. Our days are numbered. The mortality tables look bleak for companies that score low on creativity.

“The problem is never how to get new innovative thoughts into your mind, but how to get old ones out.”

—Dee Hock, creator of Visa

Competitive advantage is such a fleeting thing. Giving birth to smart ideas and next generation approaches are key to our success...even our survival. As Bob Dylan sang, “He not busy being born is busy dying.”

So leaders and managers must shoulder a new accountability: come up...