Change Management Training Step 4: Focus

It's Not Enough To Be Busy . . . Or Even Productive

The new economy requires good commercial instincts. You need a nose for business. Competition has gotten so stiff, and markets shift so fast, that everyone should become more sharply focused on financial performance.

Put on your economic glasses and take a critical look at what your group is doing. Since the most popular new measuring stick for companies is value creation, that’s how you need to keep score. Some 65 percent of all the large companies in the U.S. claim they have adopted “shareholder value” as a primary goal. But do you know how your outfit stacks up against today’s standards?

To sort that out, let’s start with a couple of questions....