The Mars Pathfinder Approach to “Faster-Better-Cheaper”

An Employee Handbook on Innovation

Authors: Brian Muirhead & Price Pritchett

The Mars Pathfinder Approach to “Faster-Better-Cheaper” delivers 15 key points on achieving the ultimate goal of business—”faster-better-cheaper.” This enjoyable handbook uses the Mars Pathfinder mission as a case study. Learn how to apply the same “eye for innovation” that allowed the JPL team to complete this successful operation in 1/2 the time and with 1/15 the money of the Viking mission that preceded it.

Use this handbook to help you:

  • Set goals that make you stretch
  • Embrace eccentricity
  • Let limitations guide you to breakthroughs
  • Invite different perspectives
  • Plan…and improvise
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