The Fire Inside
Step 6: Build Commitment

The Fire Inside

The innovations that are involved in achieving “faster-better-cheaper” come through people. Human beings serve as the most important hardware in the creative process. The most important software, however, is the programming found in people’s hearts and minds.

If we’re emotionally flat or intellectually uninspired, innovation keeps its distance. Failure prowls around the edges of our efforts. Success doesn’t like to show its face. Those things that do get accomplished carry the stamp of mediocrity, and give us no real sense of accomplishment.

Let’s contrast the results of those lukewarm efforts with what happens when...