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    • Bio - Price Pritchett, PhD
you2
Making a quantum leap—going from you to you²—means accomplishing far more, in less time, with only a fraction of the effort you've been giving.
Join the you² mailing list
you² Certification
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About Price Pritchett
 
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you² Certification?
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MOST PEOPLE OPERATE WITH A MINDSET THAT ASSUMES SUCCESS COMES ONE STEP AT A TIME.
That’s conventional growth. Climb the ladder of achievement rung by rung, improving performance by maybe 5% or so, year over year. Not bad.


BUT FOR DECADES WE’VE WORKED WITH COMPANIES ON QUANTUM LEAPS, FIRMS GROWING BY 100% IN A MATTER OF MONTHS.
Sounds like it would be harder. But exponential results actually can come easier, for organizations or for you as an individual. You just have to follow the rules for breakthrough.


Play the video
 

you2 book
This is you²—the quantum leap strategy for breakthrough performance.
Our “you squared” handbook has a passionate worldwide fan base, people who tell us the message has changed their lives. The book is praised by success gurus, business professionals, executive coaches, athletes, entrepreneurs, etc.

Price Pritchett outlines a quantum leap strategy for accomplishing far more, in less time, with only a fraction of the effort you’ve been giving.

Audio Book also available
GET THE BOOK
Get the First Four Chapters of the
you² Audio Book
Narrated by Dr. Price Pritchett
 
The Quantum Leap Strategy
The quantum leap strategy is an extremely minimalistic blueprint for breakthrough performance. It’s based on the concept of “minimum effective dose” (M-E-D).

M-E-D is defined as the smallest dose that will produce the desired outcome. M-E-D focuses on what counts most. It not only delivers the most dramatic results, but also does it in the least time possible. The M-E-D sets limits, clarifies, and simplifies. Anything beyond the M-E-D is wasteful, maybe damaging.

The quantum leap strategy, with its 4-step process, defines the “minimum effective dose” behaviors that can spin you into the higher orbit of you2:

1
AIMING POINT
Define precisely where you want to be at the end of your quantum leap. Write down your goal as if you have already achieved it. Give yourself a clear and concise description of the exceptional outcome you seek.
1
AIMING POINT
2
PURSUIT
you2 pursuit involves trying differently, not harder, and taking a new set of risks. It’s improvising, experimenting, and using “positive failure” to move relentlessly toward your goal in an iterative fashion.
2
PURSUIT
3
MINDWORK
Manage your mental state—your thought patterns, mindset, and mood—because performance begins inside the brain.
3
MINDWORK
4
TRACKING
Record your actions in pursuit of you2. Track your progress in a conscientious and consistent manner.
4
TRACKING
Quantum leaps imply speed, breakthrough performance, and less effort. That trifecta demands ruthless simplicity, an elegant “less is more” approach that powers geometric gains.
pursuit journal
Double Your Chances for Making a Quantum Leap to you².
It pays to keep score.

The new Pursuit Journal provides the structure and guidelines you need to follow in launching a quantum leap to breakthrough results. It shows how in the span of a mere 29½ days, you can change the trajectory of your results and start shaping a new future.

you² Product Bundle Also Available!
GET THE JOURNAL
ARE YOU "PLAYING TO WIN"
OR "PLAYING NOT TO LOSE"?
The quantum leap strategy of you² is NOT business as usual. Take this short quiz, provide us with your email address, and see how your current mindset and behavior will work for or against you.
 
ACHIEVING MAXIMUM YOU
We have many ways to provide lift in your journey from you to you2. Explore the following resources that can help you make a quantum leap.
 
“Price is the go-to expert on how you or your team can self-innovate, make a quantum leap, and achieve exponential gains.”
Marshall Goldsmith
Named "World's #1 Leadership Thinker" & "World's #1 Executive Coach"
Read More Testimonials
DISCOVER YOU² PRODUCTS
you² promotes an unconventional strategy for achieving breakthrough performance. This powerful new method replaces the concept of attaining gradual, incremental success through massive effort. Browse our library of handbooks, audio books, and 60-second videos that can help you make your quantum leap.

VISIT STORE
PRITCHETT clips™
60-Second Video Coaching that Drives
Self-Directed Change
Subscribe to clips and twice per week a compelling 60-second email video hits your phone, tablet, or computer. These quick-impact coaching messages help you execute the quantum leap protocol in Price Pritchett’s you2 and Quantum Leap Strategy handbooks.

LEARN MORE
YOU2 COACHING
PRITCHETT’s you² Coaching is laser-focused on helping you execute a quantum leap. It positions you to accomplish far more, in less time, with only a fraction of the effort you’ve been giving.

LEARN MORE
YOU² CERTIFICATION
Would you like to have a deeper understanding of you² and the quantum leap strategy?

The certification process is a live online workshop delivered over two half-day sessions. Participants learn exercises, utilize techniques, and apply insights to achieve fast growth and performance breakthroughs. Live it. Coach it. Speak it. Train it.

LEARN MORE
YOU2 KEYNOTES
& PRESENTATIONS
Bring you² to your organization and change the game!

This is how you challenge the status quo, crank up the energy level, and create a powerful “stretch factor” to drive a performance breakthrough.

LEARN MORE
About—
PRICE PRITCHETT, PH.D.
Price Pritchett is one of the foremost experts on fast-growth strategies and breakthrough performance. His firm—PRITCHETT, LP—is recognized worldwide for its thought leadership on mergers, corporate culture, change management, and accelerated achievement.

With over 14 million of his 30+ books and handbooks sold, many translated into foreign languages, he stands as one of the best-selling business authors in the world.

VIEW FULL BIO
 
DISCOVER YOU² PRODUCTS
you² promotes an unconventional strategy for achieving breakthrough performance. This powerful new method replaces the concept of attaining gradual, incremental success through massive effort. Browse our library of handbooks, audio books, and 60-second videos that can help you make your quantum leap.

VISIT STORE
PRITCHETT clips™
60-Second Video Coaching that Drives
Self-Directed Change
Subscribe to clips and twice per week a compelling 60-second email video hits your phone, tablet, or computer. These quick-impact coaching messages help you execute the quantum leap protocol in Price Pritchett’s you2 and Quantum Leap Strategy handbooks.

LEARN MORE
YOU² COACHING
PRITCHETT’s you² Coaching is laser-focused on helping you execute a quantum leap. It positions you to accomplish far more, in less time, with only a fraction of the effort you’ve been giving.

LEARN MORE
YOU² CERTIFICATION
Would you like to have a deeper understanding of you² and the quantum leap strategy?

The certification process is a live online workshop delivered over two half-day sessions. Participants learn exercises, utilize techniques, and apply insights to achieve fast growth and performance breakthroughs. Live it. Coach it. Speak it. Train it.

LEARN MORE
YOU2 KEYNOTES
& PRESENTATIONS
Bring you² to your organization and change the game!

This is how you challenge the status quo, crank up the energy level, and create a powerful “stretch factor” to drive a performance breakthrough.

LEARN MORE
 
About—
PRICE PRITCHETT, PH.D.
Price Pritchett is one of the foremost experts on fast-growth strategies and breakthrough performance. His firm—PRITCHETT, LP—is recognized worldwide for its thought leadership on mergers, corporate culture, change management, and accelerated achievement.

With over 14 million of his 30+ books and handbooks sold, many translated into foreign languages, he stands as one of the best-selling business authors in the world.

VIEW FULL BIO

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